Able, formerly Fashionable, is an apparel and accessories brand committed to empowering women around the world. Franc partnered with their team to create an animated announcement of the company’s name change and new initiative. This new initiative’s goal is to give consumers unparalleled transparency into Able’s manufacturing practices. This was the Able’s first use of animation and the style had to reflect the beautiful, minimal, and elegant persona of the brand. We created a character driven piece that flowed between consumers and workers, illustrating the connection they share.