View All Work
  • Client AWS + Wired Brand Lab
  • Delivery Animation Series
  • Filed Under 2D & 3D Animation

Amazon Web Services (AWS), in partnership with Wired Brand Lab and the agency NextRound, collaborated with Franc to create a series of animated videos exploring topics related to AWS’s Elastic Compute Cloud (EC2). The goal was to produce original animations that would be featured on Wired.com, while still aligning with the AWS brand look and feel.

Approach

Franc’s animation and design studio was responsible for bringing these videos to life. The team closely collaborated with NextRound to ensure that each video not only delivered valuable insights but also maintained a cohesive visual identity that resonated with the AWS brand.

Despite the technical nature of the content, Franc’s team created animations that were engaging and accessible to a wide audience. By combining captivating visuals with clear, concise explanations, the videos successfully demystified complex concepts related to AWS EC2.

AWS Nitro on WIRED