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  • Client USAID, Ogilvy
  • Delivery Explainer Animation
  • Filed Under 2D Animation

USAID's Center for Innovation and Impact (CII), in collaboration with Ogilvy, aimed to highlight its work in driving innovative global health solutions. Ogilvy engaged Franc to create an animation that would blend playful character animation and motion graphics with photo assets, effectively showcasing CII's impactful initiatives.

Approach

Using a combination of playful character animation and dynamic motion graphics, Franc brought the narrative to life, creating a visually engaging and informative animation. By integrating photo assets, the animation was able to connect CII’s work with real-world impact, making the content more relatable and impactful.