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Franc GBMC project
  • Client Greater Baltimore Medical Center
  • Delivery Seven-Part Animation Series
  • Filed Under 2D & Cel Animation

Franc partnered with GBMC to create a series of animations that give viewers a high-level understanding of all the nuanced ways GBMC cares for patients.


Mental Healthcare Services

Goals lead to simplifying the message

The audience ranged from patients to donors and needed
to be bold, easy to follow, and emotionally compelling.
The Franc team designed a new visual approach
that centers around a diverse cast of characters.


Cel Comparison

Expanding on the animation process

A carefully controlled color palette focuses the viewer and highlights key elements. The animation utilizes a combination of 2D, cel, and 3D animation while using a consistent black outline approach for all visuals.

Franc GBMC character development

Traditional cel animation was used strategically to add fluid motion when needed. At times portions of characters bodies, like arms, were animated with cel animation and composited with 2D animation to give them life and movement. All the flowing background shapes were created with cel to give them a handcrafted and natural feel.


Compiled Animations