View All Work
Franc eDriving
  • Client eDriving
  • Year
  • Delivery Animated Brand Asset Library
  • Filed Under 2D & 3D Animation

eDriving works with organizations and companies around the world to create tools and training to reduce collisions and reduce lower the total cost of fleet ownership. eDriving trusted Franc to create an extensive and detailed animation design system for use across their content.

About The Project

Our challenge was to create a system that encompassed character designs, vehicles, environments, and motion graphics. A key piece of the challenge was to create an approach that was flexible and diverse enough to speak to an international audience. Every element had to be both specific enough for accurate training but universal enough to still reflect the different landscape and environments drivers would recognize.

Franc eDriving truck
Franc eDriving character
Diverse Characters

Characters were designed to be simple, yet sleek and elegant. The design of the characters allowed animators to quickly create a diverse range of characters as well as allow for easy animation within scene. The combination of the 2D characters with the 3D vehicles and settings means that animators can take advantage of the best aspects of each.

Franc eDriving diversity
Documenting Every Detail

Our team designed a 50 page document that covered in detail every aspect of how animation should be designed and produced for the eDriving brand. Animation samples were created to accompany the document.

Franc eDriving documentation
Watch The Animation

Franc has continued to partner with eDriving to put the guidelines into practice, creating content for an ongoing series of videos.

  • Creative DirectionMichael Cheeyou, Asher Warren
  • 2D AnimationAsher Warren, Max Millhausen, ZoĆ« Soriano
  • 3D AnimationMichael Cheeyou