View All Work
Franc Able
  • Client Able
  • Year 2018
  • Delivery Announcement Animation
  • Filed Under 2D & Cel Animation

Able, formerly Fashionable, is an apparel and accessories brand committed to empowering women around the world. Franc partnered with their team to create an animated announcement of the company’s name change and new initiative.

Watch The Animation

Able

About The Project

This was the Able’s first use of animation and the style had to reflect the beautiful, minimal, and elegant persona of the brand. We created a character driven piece that flowed between consumers and workers, illustrating the connection they share.

The Able brand is simple, elegant and understated. In designing the characters we wanted to capture that same sense of effortless chic. The characters have very natural silhouettes but are slightly exaggerated and elongated, moving slowly and gracefully.

Franc Able Name Change Announcement
A combination of techniques

At key moments, traditional cell animation is used to
add a beautiful flowing motion to elements. At other
times, 3D animation was used to allow for dynamic
camera movements and smooth transitions that would
be difficult to achieve with other techniques.

  • Creative DirectionMichael Cheeyou, Asher Warren
  • 2D AnimationAsher Warren, Michael Cheeyou
  • 3D AnimationMichael Cheeyou
  • Sound DesignAaron Wold