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Franc HP
  • Client Hewlett-Packard
  • Year 2019
  • Delivery Announcement Animation
  • Filed Under 2D & Cel Animation

This playful animation was made for Hewlett-Packard employees to tease the release of a new worldwide procurement platform. The tongue-in-cheek approach playfully pokes fun at the old platform while highlighting the features of the new one.

Watch The Animation

HP Procure 360

About The Project

Characters were designed to be stretched and exaggerated, adding to the lighthearted tone of the piece. The design also allowed us to mix and match traditional cel and 2d vector based animation depending on the scene.

Franc HP Procure 360
Hidden-in-plain-sight

Part of the concept was to find ways to hide character mouths in each scene. We wanted to maximize the project budget and by hiding mouths we were able to focus our efforts on other parts of the animation. The approach created a fun visual gag running through the piece.

  • Creative DirectionMichael Cheeyou, Asher Warren
  • 2D AnimationAsher Warren, Max Millhausen, ZoĆ« Soriano
  • 3D AnimationMichael Cheeyou
  • Sound DesignAaron Wold