Our challenge was to create a versatile solution that could address the varied communication needs of a young company while being as economical as possible. The solution was to create assets that could be repurposed across platforms.
Elements of the animation were repurposed and supplemented to create short tutorial animations. These animation were integrated directly into the Health Here App to guide users.
Our challenge was to create a versatile solution that could address the varied communication needs of a young company while being as economical as possible. The solution was to create assets that could be repurposed across platforms.
A 45 second animation was created for use in multiple locations. Elements of the animation were then used as the basis for looping gifs embedded throughout the Health Here website.
The design style had to be simple but instantly identifiable as the Health Here brand. This was accomplished through the use of a simple lines and a bold color palette, a unique character design, and the common element of the floating crosses.