Characters were designed to be stretched and exaggerated, adding to the lighthearted tone of the piece. The design also allowed us to mix and match traditional cel and 2d vector based animation depending on the scene.
- Client Hewlett-Packard
- Delivery Announcement Animation
- Filed Under 2D & Cel Animation
This playful animation was made for Hewlett-Packard employees to tease the release of a new worldwide procurement platform. The tongue-in-cheek approach playfully pokes fun at the old platform while highlighting the features of the new one.
Watch The Animation
HP Procure 360
About The Project
Hidden-in-plain-sight
Part of the concept was to find ways to hide character mouths in each scene. We wanted to maximize the project budget and by hiding mouths we were able to focus our efforts on other parts of the animation. The approach created a fun visual gag running through the piece.
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Animation Brand Design