About The Project

Our challenge was to create a system that encompassed character designs, vehicles, environments, and motion graphics. A key piece of the challenge was to create an approach that was flexible and diverse enough to speak to an international audience. Every element had to be both specific enough for accurate training but universal enough to still reflect the different landscape and environments drivers would recognize.

Diverse Characters

Characters were designed to be simple, yet sleek and elegant. The design of the characters allowed animators to quickly create a diverse range of characters as well as allow for easy animation within scene. The combination of the 2D characters with the 3D vehicles and settings means that animators can take advantage of the best aspects of each.

Documenting Every Detail

Our team designed a 50 page document that covered in detail every aspect of how animation should be designed and produced for the eDriving brand. Animation samples were created to accompany the document.